HH Journal 107 By Fondation De La Haute Horlogerie

HH Journal 107 By Fondation De La Haute Horlogerie


HH Journal 107 By Fondation De La Haute Horlogerie Announcements



Sponsored Post written by the advertiser for aBlogtoWatch

The HH Journal is an online publication covering watchmaking news in all its forms and is published by the Fondation de la Haute Horlogerie (FHH) which was created in 2005. The FHH aims to raise awareness and promote the values of fine watchmaking on an international basis. The HH Journal is written by twenty journalists located throughout the major global markets and takes a comprehensive approach to watchmaking, including technical as well as economic, historical, and human aspects. The HH Journal is dedicated to exceptional products with a daily update of its written or multimedia content. See some examples of recent HH Journal content below and click on the headline to read the full article.


HH Journal 107 By Fondation De La Haute Horlogerie Announcements


Panerai’s Quiet Revolution

Panerai are no strangers to innovation. During SIHH 2017, they lived up to their reputation as a “laboratory of ideas” when they produced BMG-TECH, a metallic glass new to fine watchmaking, and the LAB-ID Luminor 1950 Carbotech 3 Days – 49mm which requires no lubrication and is guaranteed for 50 years. The biggest difficulty the firm faces is holding onto the true fan club of Paneristi whilst also bringing in new fans. What the brand does to hold both old and new fans is hide ground-breaking developments within classic “Panerai-looking” watches. So, how does all this new technology really work?


HH Journal 107 By Fondation De La Haute Horlogerie Announcements


Extraordinary Van Cleef Arpels

Van Cleef & Arpels showed visitors “The Poetry of Time” with their Automate Fée Ondine on the opening day of SIHH this year. The idea was to harness the power of large mechanics and tell a far more elaborate story than those made possible by the Poetic complication watches. The unique piece has a manual-winding movement with: animation on demand with 5 cycles of 50 seconds when the mechanism is fully wound, a clock with retrograde hours and an eight-day power reserve. When still, it shows a sleeping fairy among water lilies. When set in motion, she awakens, lifts her head and gently moves her wings, meanwhile the lily leaves ripple and the largest flower blossoms to reveal a butterfly that rises from its centre.


HH Journal 107 By Fondation De La Haute Horlogerie Announcements


Sleeping Beauties Awaken

The ‘80s returned at this year’s SIHH in the form of three complete collections of watches from Cartier, IWC, and Girard-Perregaux, and the brands clearly had women on their mind, too. This trio of collections has confirmed three things within fine watchmaking: vintage is here to stay, ladies’ watches deserve to be more than diamond encrusted, smaller versions of their male counterparts, and brands are bringing their past back to life with a bang. Without further ado… we introduce to you: Cartier’s Panthère, IWC’s Da Vinci, and Girard-Perregaux’s Laureato.


HH Journal 107 By Fondation De La Haute Horlogerie Announcements


Simple watches, complex problems

One of the most noticeable trends at SIHH was brands ‘toning down’ their offerings and extending their entry-level ranges. They have finally found their footing in reality but there is still one unknown factor: the customer, preferably young and less inclined towards luxury. Given the sharp decline in Swiss Watch exports over the past 18 months, fine watch brands have no other choice than to consider how suited their products are to an inventory-heavy market, where brick-and-mortar distribution finds itself increasingly in competition with online sales. The HH Journal looks at what brands are doing to reach new audiences and to entice the “new generation of luxury buyers.”


HH Journal 107 By Fondation De La Haute Horlogerie Announcements


Chrono dearest

The chronograph is arguably the most useful complication within fine watchmaking. A challenge for watchmakers, but one which lends a sporty feel to watches. How often do you see someone going about their business, to then stop and use their chronograph? And yet, when it comes to the chronograph watch, there are seemingly endless choices. Has it come to the point now where the use of a chronographs becomes a measure of a watchmaker’s skill, rather than a timepiece choice for its functionality. The HH Journal takes a closer look at the new releases of SIHH 2017 and ultimately whether the chronograph is still relevant.


HH Journal 107 By Fondation De La Haute Horlogerie Announcements


Michel Parmigiani, the horological heart doctor

Michel Parmigiani has made restoration an art form. However, 20 years ago he set up his own brand, one whose Senfine movements promise a new “historic” departure for fine watchmaking. The Parmigiani Fleurier Restoration Workshop is truly one of a kind, and because of its founder, restoration is as much of an art form as it is a science. He has been cited saying, “As a restorer, I like to say that five hundred years of history have passed through my hands.” A closer look at what makes Michel Parmigiani and his brand Parmigiani Fleurier so special.

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary

10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary


10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW


This year, in 2017, aBlogtoWatch turns 10 years old. Rather than simply pat myself on the back for a job well done, I felt that in addition to sharing this cool anniversary illustration I commissioned that you see above, I’d share some wisdom I’ve accumulated over the years as both a watch reviewer and watch collector. Wisdom that is designed to help you find and collect watches that you’ll actually want to wear. First, some background to help you appreciate the journey that got us all here.


10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW


Our Max and Ariel in perfect understanding as Neil turns a blind eye – and the Sinn EZM 10 still going strong.

I started this website originally as aBlogtoRead.com in 2007 when I was 25 years old, just weeks after taking the California bar exam – worried about what I would do if I didn’t pass the famously pain-in-the-neck test to become a lawyer. I had a full-time job at the time, and starting a blog was intended to be an outlet for me to communicate and connect with other people who shared similar passions – i.e., I didn’t have enough watch nerd buddies “in real life.” I didn’t think it would make me much money, if any, let alone of doing it full-time, and I certainly didn’t think I would end up running a big internet magazine rather than drafting legal contracts and shaking a lot of hands while wearing a suit. Actually, I still do a lot of that save for the wearing a suit part. Apparently, I famously “dress casually as much as possible.” I am from Southern California, after all.


10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW


David and Ariel at the 2015 Watches & Wonders – team images are too few and far between as we are always (quite literally) behind the camera.

A little-known secret about my desire to segue from blogging as a hobby to making it my full-time gig is that I did it for scheduling reasons. That’s my way of saying that I wanted to free myself from regularly waking up early, a practice I utterly despise. I’m a rather dedicated night owl – which in many ways works to my advantage – and the appeal of setting my own hours was significant in my decision to dedicate myself to this blogging thing. Thus, I’d like to credit my desire for going to sleep whenever I darn felt like it with helping aBlogtoWatch to be where it is today. The tradeoff is actually that I typically get far less than eight hours of sleep per night and that I work way more hours than most people. Though, I am working for something I love.


10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW


Our commissioned artwork by Max Resnick to celebrate 5,000 published articles on aBlogtoWatch.

aBlogtoWatch began with zero visitors and grew to the many millions of people all around the world we reach each year. I’m so unbelievably proud of the guidance and feedback the community has given myself and the larger aBlogtoWatch team about how to make this place better and more useful. I started doing all this as a means to share my opinions about watches as a consumer with other people buying watches, and later realized that my goal was for aBlogtoWatch to become a serious and reliable consumer resource. Nothing quite like this existed at the time, with the available media either being very inclusive for club-style internet forums, or more specific and niche in their focus with the handful of other watch blogs that existed at the time. With that said, in 2007 as blogs in general matured as a medium, you started to see a real demand for watch reviews and other useful information by timepiece consumers. This was still a time when many major watch brands either had no internet presence or merely an embarrassing one.


10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW



10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW


aBlogtoWatch 10th Anniversary artwork by Steeven Salvat in Paris.

When aBlogtoWatch started, it was a goal of mine to take feedback seriously, as well as to ask myself “what information is it that you actually want to read, Ariel?” The editorial policy at aBlogtoWatch, from the beginning, was “talk about products you have a personal interest in, watches that you personally find interesting.” That means the editorial compass at aBlogtoWatch is “cover what we like, in a way that we’d like to learn about it.” This is actually a developing concept as our team, interests, and maturity level changes. Though, it is something we remind ourselves of on a more than regular basis.


10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW


I started aBlogtoWatch as someone who bought watches, and today, surprisingly to some people, I still love and collect watches [check out Ariel’s interview with Crown & Caliber about his collection here – editor’s note]. I’ve matured as a collector over the years and learned countless lessons and tips that helped me to become what I think is a rather seasoned, and discriminating collector – though perpetually under-budgeted. Without asserting my own tastes and preferences on others, I’d like to share 10 tips on watch collecting that I’ve learned after 10 years of running aBlogtoWatch. In that time, I’ve not only encountered other collectors from all around the world, but also handled some of the most desirable and interesting watches in existence.


10 Tips On Watch Collecting For The aBlogtoWatch 10th Anniversary Evolving ABTW


You don’t need to be fabulously wealthy to have an impressive collection of watches – but it does rather help. It takes dedication to keep educating yourself, patience to find the right watch at the right price, as well as the confidence and maturity to be open-minded to new things and expand your interests as time goes on. Before we get to the 10 pieces of advice, I would like to say thanks to everyone who has helped make aBlogtoWatch great after 10 years. We will be celebrating in various ways over the rest of 2017, so stayed tuned to find out what we come up with. If you have ideas on how we can make the most of the aBlogtoWatch 10th Anniversary, do let us know in the comments.